On-Page SEO Checker & Technical Audit Tool

Audit a webpage for technical SEO issues and check keyword targeting across meta tags, headings, copy, images, social metadata, and structured data.

On-Page SEO & Indexability Checker

Analyse on-page SEO factors including titles, headings, copy, links, structured data, and hreflang tags to pinpoint issues and improve search visibility.

HTTP Status Response Verification

Checks the final HTTP status code to verify whether the page loads successfully (200 OK) or fails due to client/server errors (4xx/5xx).

Robots.txt Crawl Permission Check

Audits your robots.txt file to confirm if search engine crawlers are explicitly allowed or disallowed from accessing the final URL.

Meta & X-Robots Directives Analysis

Checks directives across both HTML meta tags and HTTP X-Robots-Tag headers to detect blocking rules like noindex or none.

Canonical URL Alignment Audit

Determines whether the page is self-referencing, missing a canonical tag, or canonicalised away to a different target URL.

Protocol (HTTP/HTTPS) Checker

Check your website's protocol configuration to ensure HTTP redirects to HTTPS, uses permanent redirects, and resolves to the correct final URL.

HTTP to HTTPS Redirect Verification

Checks whether unencrypted HTTP traffic automatically redirects to HTTPS to ensure user security and consolidate link equity.

Redirect Chain & Hop Detection

Monitors total redirect hops and flags setups with excess redirects to help reduce crawl latency and preserve crawl budget.

Final HTTPS Status Code Monitoring

Ensures the final HTTPS destination serves a valid 2xx status code rather than resolving to error pages (4xx/5xx) or unresolved redirect loops.

Canonical Endpoint Consistency Check

Verifies that both HTTP and HTTPS requests ultimately resolve to the exact same final URL to prevent split signals and duplicate content issues.

SEO-Friendly URL Checker

Check whether a page's URL follows SEO best practices by analysing its structure, length, target keyword, hyphens, query parameters, and readability.

Target Keyword Placement Analysis

Checks whether your target keyword is included in the URL slug (or domain name for root pages) to strengthen relevance signals for search engine indexing.

Uppercase Character Detection

Flags capital letters in the URL path to prevent duplicate content risks on case-sensitive web servers.

Word Separator Audit (Hyphens vs. Underscores)

Identifies underscore usage and recommends hyphens so search crawlers can accurately parse and recognise individual words.

Whitespace & Encoding Check

Detects unencoded spaces or %20 sequences that harm link readability and sharing.

Dynamic Query Parameter Flagging

Highlights dynamic parameters (?) in the path and encourages clean, static, hierarchical URL structures for better crawl efficiency.

URL Length Threshold Verification

Monitors total string length against a recommended maximum (75 characters) to ensure links remain concise, shareable, and easy to read.

Robots.txt Checker

Check your website's robots.txt file to verify it exists, is accessible, and doesn't block search engines from crawling important pages.

Root Presence Verification

Checks for the existence of the file at the site root to ensure search engine crawlers have clear navigation guidelines.

URL Crawl Permission Testing

Tests the target URL against active rules to instantly determine whether search engines are allowed or disallowed from crawling the page.

Precise Rule Line & Directive Tracking

Pinpoints the exact line number and directive text in the robots.txt file that triggers a block for faster debugging.

Direct File Path Reference

Provides a direct external link to the live robots.txt file for rapid manual inspection.

XML Sitemap Checker

Check your website's XML sitemap to verify it exists, is accessible, and includes a page's URL for efficient search engine crawling.

Verifies Sitemap Discovery & Access

Checks if your root XML sitemap exists and flags HTTP status codes or parsing errors blocking search engines.

Detects XML Syntax Issues

Identifies broken XML markup or invalid formatting to ensure search crawlers can read the sitemap.

Confirms URL Inclusion

Verifies whether the audited URL is present in a sitemap so search engines can discover it efficiently.

Flags URL & Canonical Mismatches

Catches subtle variances like trailing slashes or capitalisation differences between the target page and its sitemap entry.

Extracts Sitemap Metadata

Surfaces key metadata tags like last modified dates (lastmod), change frequencies, and priority weights.

Meta Robots & X-Robots-Tag Checker

Check a page's HTML meta robots tag and server X-Robots-Tag header to ensure search engines can index its content.

Indexability Conflict Flagging

Detects critical indexing blocks like noindex or none originating from either the HTML document or HTTP response headers.

Link Equity Flow Audit

Identifies nofollow directives across both sources that prevent search engines from discovering or passing PageRank to internal links.

SERP Snippet Suppression Detection

Highlights nosnippet directives active on indexable pages that may prevent search engines from showing text previews and lower CTR.

Canonical Tag Checker

Check a page's canonical tag to ensure it exists, points to the preferred URL, and helps search engines avoid duplicate content.

Missing Canonical Tag Detection

Identifies missing canonical tags so you can set a preferred indexing page and protect against duplicate content.

Multiple Canonical Tags Audit

Flags pages with multiple canonical tags, preventing conflicting indexing signals to search engines.

Missing or Empty Href Check

Highlights canonical tags with missing or empty href attributes so invalid tags can be cleaned up or fixed.

Non-Self-Referencing Tracking

Identifies canonical tags pointing to a URL different from the current destination page, allowing you to quickly verify canonicalisation or intentional URL consolidation.

Viewport Meta Tag Checker

Check a page's viewport meta tag to ensure it is correctly configured for responsive layouts, mobile devices, and accessibility.

Verifies Tag Presence

Checks if a viewport tag exists and flags duplicates to ensure proper mobile rendering.

Validates Content Attributes

Ensures the tag isn't empty and includes the essential tags width=device-width and initial-scale=1.

Checks Accessibility & Zooming

Flags the restrictive settings user-scalable=no or maximum-scale=1 that prevent users from zooming in.

Title Tag Checker

Check a page's title tag for SEO best practices, including length, target keywords, and formatting.

Target Keyword Inclusion

Checks if your target keyword appears in the title tag and highlights occurrences for quick visual inspection.

Tag Count Validation

Detects missing title tags or multiple instances to prevent indexation and SERP display issues.

Empty Tag Detection

Flags blank or whitespace-only title tags to ensure every page has a descriptive title.

Character Length Limit Monitoring

Checks titles against the recommended 60-character limit to prevent truncation in search engine results pages.

Meta Description Checker

Check your page's meta description for SEO best practices, including length, target keywords, and search result optimisation.

Target Keyword Inclusion

Verifies if your target keyword is present to trigger search result bolding and drive higher organic click-through rates (CTR).

Tag Count & Duplicate Detection

Identifies missing meta descriptions or multiple meta tags that could confuse search engine crawlers.

Missing & Empty Tags

Flags missing tags or empty content attributes so you can ensure every page has a snippet summary.

Character Length Limit Monitoring

Checks descriptions against the recommended 160-character limit to prevent snippet truncation in search engine results.

H1 Tag & Heading Checker

Check a page's heading tags for proper SEO structure, including H1 usage, heading hierarchy, duplicates, empty headings, and target keyword optimisation.

Target Keyword Inclusion

Checks if your target keyword appears in your H1 tag and subheadings to ensure primary topic alignment.

H1 Tag Validation

Detects missing H1 tags, multiple H1s, or H1s placed after subheadings to maintain a clear primary page focus.

Hierarchy & Level-Skip Checks

Flags skipped heading levels (such as H2 to H4) to ensure a logical document outline for users, screen readers, and search engines.

Duplicate & Empty Tag Detection

Identifies empty heading tags and repeated subheadings that dilute page structure and clarity.

Copy Checker

Check a page's copy for SEO issues, including target keyword usage, word count, content structure, empty HTML tags, and whitespace issues.

Word Count Calculation

Calculates an estimated word count across your page content so you can check content length.

Target Keyword Density & Frequency

Counts total occurrences of a target keyword across body copy to prevent keyword stuffing or under-optimisation.

Empty HTML Tag Detection

Flags blank text elements and empty code blocks to help clean up messy code and improve search engine crawl efficiency.

Whitespace Highlighting

Spots unnecessary extra or irregular whitespace inside body text elements to maintain clean page formatting.

Internal, External & Broken Link Checker

Check a page’s links for broken URLs, redirects, missing attributes, HTTPS issues, and accessibility problems to improve SEO, usability, and crawling.

Broken Link Identification

Detects HTTP error statuses (like 404s) to identify dead links across the page so you can prevent dead ends for users and crawlers.

Missing & Empty Href Detection

Flags links missing target URLs or containing blank href attributes to ensure all navigation elements function as intended.

Link & Image Alt Text Audit

Ensures links have descriptive anchor text or linked image alt tags so search engines and screen readers can understand the link destination.

Insecure HTTP Protocol Checks

Highlights internal links pointing to insecure HTTP endpoints so you can migrate them to HTTPS and avoid unnecessary redirects.

Internal Nofollow Flagging

Spots internal links marked with rel='nofollow' to make sure you aren't unintentionally blocking the flow of PageRank.

Redirect Loop & Destination Tracking

Identifies internal redirects so you can link directly to the final destination, saving crawl budget and boosting load speeds.

Whitespace Highlighting

Highlights unnecessary trailing spaces in anchor text and alt text to maintain clean HTML.

Image Alt Text Checker

Check a page's images for missing alt text, broken files, outdated formats, and SEO issues to improve accessibility, page speed, and image search visibility.

Alt Text & Ranking Audit

Detects images missing alt text to support screen reader accessibility and improve search engine rankings in image search.

Missing Src Value Detection

Flags image tags with empty or missing src attributes so you can clean up broken markup and ensure all visuals render properly.

Target Keyword Tracking

Scans image alt attributes for your target keyword to help maximise your search visibility in Google Image search results.

Next-Gen Format Analysis

Checks whether images use modern formats like WebP or AVIF instead of older legacy formats (JPEG/PNG) to keep file sizes lean and page speeds fast.

Structured Data Checker

Check a page’s structured data for missing markup, validation errors, and keyword issues to improve search visibility and rich result eligibility.

Identifies Schema Types

Shows every schema type found on the page so you can easily see what structured data is live.

Highlights Missing Properties

Flags required or recommended fields you might have missed to help you qualify for rich results.

Detects Syntax Errors

Catches broken code, missing attributes, and formatting issues in both JSON-LD and Microdata.

Target Keyword Matching

Checks if your target keyword appears in the 'name' property in your schema markup.

Breadcrumbs Checker

Check a page’s breadcrumb trails for missing markup, broken links, invalid URLs, and schema issues to improve navigation and SEO.

Broken Link Detection

Finds broken menu and breadcrumb links so your visitors and search engines never hit dead ends.

Redirect Tracking

Flags breadcrumb URLs that trigger 3xx redirects so you can point links directly to final target destinations.

Missing Target URL Audit

Flags breadcrumb links that don't point anywhere, so visitors and search engines can navigate your site smoothly.

Missing Label & Name Check

Ensures every breadcrumb element includes descriptive anchor text so users and search engine bots can understand destination context.

Schema and HTML Validation

Detects whether breadcrumbs are structured via schema markup (JSON-LD/Microdata) or plain HTML, highlighting missing schema markup where appropriate.

Social Metadata Checker

Check a page's social metadata for missing Open Graph and Twitter tags, broken preview URLs, and character limit issues to optimise social media previews.

Open Graph Protocol Verification

Audits core Open Graph properties (og:title, og:description, og:image, og:url, og:type, og:site_name, og:locale) for missing or empty tags to ensure rich social previews.

Twitter/X Card Protocol Audit

Validates Twitter card markup (twitter:card, twitter:title, twitter:description, twitter:image) to control how content appears across social feeds.

Social Asset Connectivity & HTTP Status Checking

Tests referenced URLs (e.g., social images and canonical links) for broken assets (4xx/5xx), and redirects (3xx).

Character Length & Truncation Monitoring

Flags lengthy headlines and descriptions against platform limits to prevent visual truncation in social cards.

Duplicate Meta Tag Detection

Identifies multiple instances of social tags to prevent conflicting platform preview rendering and unexpected fallback behaviour.

Canonical URL Equivalence Verification

Cross-checks og:url against the page's canonical URL to ensure social shares consolidate authority and point to the preferred location.

Target Keyword Matching

Verifies whether your target keyword appears in social titles and descriptions to align sharing messaging with organic search intent.

Hreflang Tag Checker

Check hreflang tags for invalid values, broken URLs, duplicates, and canonical issues to improve international SEO and language targeting.

Language & Region Syntax Validation

Validates language/region codes against ISO standards to flag malformed values like underscores or incorrect region formats.

Duplicate Hreflang Mapping Detection

Identifies when the same language/region pair is assigned to multiple targets, preventing conflicting regional signals to search engines.

Missing & Empty Attribute Checks

Flags tags missing either the hreflang attribute or the target href URL so broken markup can be quickly repaired.

HTTP vs HTTPS Insecure URL Audit

Highlights tags pointing to insecure HTTP URLs to help avoid unnecessary protocol redirects across international setups.

Target Status Code Verification

Audits target URLs for response errors (4xx/5xx status codes) and redirects (3xx status codes) to ensure all alternate links point directly to 200 OK pages.

Canonical Conflict & Indexability Check

Cross-checks hreflang destinations against their canonical tags to catch URLs canonicalising elsewhere or containing conflicting multi-canonical tags.