Last updated: 6 September 2026
This Privacy Policy explains how I, operating Sitealyser, collect, use, store, and protect personal information when you visit the website, create an account, purchase paid access, or use the SEO tools (the "Service").
I act as the data controller for the personal information described in this policy, except where another organisation independently determines how and why your information is processed.
I aim to handle personal information in accordance with applicable UK data protection law, including the UK GDPR and the Data Protection Act 2018, as applicable.
Depending on how you use the Service, I may collect the following categories of information.
Submitted URLs and analysis inputs are processed to provide the requested analysis. I do not intend to permanently store submitted URLs or complete SEO analysis results as part of your account unless the Service specifically states otherwise.
If you purchase paid access, I may maintain records including:
I do not store your full payment card details.
I may collect or process information such as:
If you contact me, I may process your email address, message, and any other information you choose to provide.
I may use personal information to:
Depending on the circumstances, I rely on one or more of the following lawful bases under UK data protection law:
When you submit a URL and optional keyword to an SEO tool, the Service may request and process publicly accessible page content in order to perform the requested analysis.
The submitted URL is not necessarily a URL belonging to you. You are responsible for ensuring that your use of the Service complies with our Acceptable Use Policy and any applicable restrictions relating to the website being analysed.
Submitted URLs and analysis inputs are processed transiently for the purpose of generating the requested analysis. I do not intend to permanently store submitted URLs or complete analysis results after processing unless a particular feature expressly provides for storage.
User accounts are managed using Supabase authentication services.
Your email address and account identifier are used to authenticate you, maintain your account, provide account functionality, and associate your account with relevant Service records.
Passwords are handled through the authentication system and are not intended to be accessible to me in plain text.
When you register for an account, you must confirm your email address. If you do not confirm your email address within 24 hours of starting the registration process, your unconfirmed account will be automatically deleted.
Payments are processed through Stripe.
Stripe may process payment information necessary to complete transactions, prevent fraud, and provide payment services.
I may receive or retain transaction identifiers and purchase information necessary to determine whether a payment succeeded and to provide the corresponding access.
Stripe's own privacy documentation governs information that Stripe processes as an independent controller where applicable.
You can delete your account through the account functionality provided by the Service.
When an account is deleted, personal account data associated with that account is deleted where appropriate. However, purchase and transaction records may need to be retained for accounting, financial, fraud-prevention, dispute-resolution, security, or legal purposes.
Where your user account is deleted, the account identifier associated with historical purchase records may be removed or disconnected from the deleted account while the transaction record itself is retained.
I retain personal information only for as long as reasonably necessary for the purposes described in this policy, unless a longer period is required or permitted by law.
Different categories of information may have different retention periods.
I may share or make personal information available to service providers where necessary to operate the Service.
These may include providers for:
I may also disclose information where required by law, legal process, court order, or to protect the rights, property, security, or users of the Service.
Some third-party service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, I will rely on an appropriate lawful transfer mechanism where required, such as an adequacy regulation or appropriate contractual safeguards.
I use Google Analytics to understand how visitors use the website and to help improve the performance, usability, and reliability of the Service.
Google Analytics may collect information such as pages visited, interactions with the website, device and browser information, and other usage information.
Google Analytics is a non-essential analytics technology. Where consent is required by applicable law, it will only be activated after you have provided the required consent.
The website uses cookies and similar technologies. Some are strictly necessary for the Service, while others may be used for analytics or advertising.
Please see the Cookie Policy for further information about the technologies used and how to manage your preferences.
Subject to applicable legal conditions and exemptions, you may have rights including:
These rights are not absolute and may be subject to legal conditions or exemptions.
To exercise a data protection right, contact: sitealyser@outlook.com
If you have concerns about how your personal information is handled, please contact me first so that I can investigate the issue.
You also have the right to complain to the UK's Information Commissioner's Office (ICO).
I may update this Privacy Policy when the Service, the information I process, or applicable legal requirements change.
The latest version will be published on this page with its revision date.
For privacy questions, data protection requests, or concerns about the use of your personal information, contact: sitealyser@outlook.com